oxpea

Marketing and messaging

Marketing prepares the content and tracking link of each campaign so you can send it yourself (email, WhatsApp or SMS), Messaging centralizes conversations, and the AI Copilot prepares API changes with editable diffs and confirmation.

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Campaigns with a clear goal

More direct bookingsDraft
  • GoalMore direct bookings
  • Audience128
?utm_campaign=…
Campaign draft with goal, channel and UTM link.
  1. 1

    Choose a goal

    Use the quick outreach plan: more direct bookings, low season, last rooms or repeat-guest loyalty.

  2. 2

    Review the draft

    The panel suggests channel, audience, subject, copy, offer and metric. Adjust the tone before saving.

  3. 3

    Use the UTM link

    Every draft includes a campaign link so you know which clicks and bookings came from that action.

  4. 4

    Activate only after review

    Keep the campaign as Draft while preparing copy and segment. You can pause/reactivate it from the UI or Copilot; it always uses the audited API and explicit confirmation.

Accumulative referrals

  1. 1

    Configure accumulative referrals

    For Last minute or Referrals, define valid dates, room, quota, minimum stay, guest discount, referrer credit and maximum bookings per referrer.

  2. 2

    Generate unique links

    Each guest/contact receives a shareable code. If another person books with that link, the engine applies the discount server-authoritatively and records attribution.

Unique codeHM-LUCIA
  • Guest discount−10%
  • Referrer credit15 €
Guest discount and referrer credit by code.

Tips

  • A campaign needs one clear benefit: breakfast, late check-out, better room or a special date.
  • WhatsApp is for small consented segments; email is better for broad audiences.
  • Referrals block self-referrals by contact, accumulation limits, expiry, minimum stay and reversal if the referred booking is cancelled; tools validate the payload before signing.
  • Before you send the campaign with your own sending tool, open Tu web (Your website) and confirm that photos, availability and prices are correct.

Frequently asked questions

Does the system send the campaign automatically?

No. Campaigns prepares and stores the campaign content and measures which bookings its link brings in: it does not send on any channel — not email, WhatsApp or SMS. You send it with your usual tool, using the copy and the link from here.

What is the UTM link for?

To distinguish visits and bookings that come from that campaign without mixing them with normal website traffic.

How is a referral campaign measured?

The panel shows issued links, converted bookings, incremental revenue, cost of credits/discounts, net margin and saved rooms.

What about GDPR and opt-out?

Only generate/send links to contacts with consent for the chosen channel. Respect opt-outs and use WhatsApp only with valid opt-in.